A fact about running a business and especially a womenswear business is that things never slow down. There is always so much to attend to, there isn’t always the time to take a moment, regroup and assess where things are going. Enter the coronavirus and suddenly, slow is thrust upon you whether you like it or not. Ok universe we hear you. The global pandemic is recording ever increasing cases of infection and death, with news of recessions and economies in freefall. It is a sobering time. What will the future look like? More specifically, what if any, is the role of fashion? The truth is we work in an industry that even before Covid-19 was a stretched and struggling one. The temptation is always there to lean in and vie with competitors for a greater chunk of that fashion pie; produce more- be quicker, be faster, be cheaper. We as a brand have kept away from this strategy because we’ve always believed in concentrating on the value and life of clothing, but it is understandable that others have felt this was the only alternative. This week, we’re looking at what we love about fashion and making a case for it.. because we believe there ...